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The Broadway Cafe- Porter's Analysis
Essay specific features
Written by:
Louise M
Date added:
December 7, 2014
Level:
University
Grade:
A
No of pages / words:
6 / 1504
Was viewed:
1721 times
Rating of current essay:
Essay content:
Unfortunately the business has been declining for the last five years and inevitably is going to hit the wall soon if some staple measurements using business techniques and technology aren’t taken.
It is also worth noting that Fayetteville Street, where the cafe is located, is now undergoing magnificent cityscape projects valued over $2 billion dollars, which will bring more crowds to downtown...
displayed 300 characters
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So every attempt to recover the business to yield success will have a high payback.
2. Porter’s Five Forces Analysis
Rivalry: High
The first force Michel Porter describes is the current Rivalry among existing companies.
The coffee shop business is mainly framed in 2 mainstreams. First group is the major players like Starbucks, Seattle's Best Coffee, Dietrich, Brewsters, New World, Gloria Gears, which can be denoted as Specialty Brands...
displayed 300 characters
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