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Essay

The Business World's Depicting Women From A Christian View

Essay specific features

 

Issue:

Business

 

Written by:

Marcel T

 

Date added:

December 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3240

 

Was viewed:

5211 times

 

Rating of current essay:

 
Essay content:

How the women are portrayed in these advertisements is a controversial topic. In order to examine this issue, one must first understand how women are currently portrayed in print advertisements in teen magazines. After the current portrayal is understood, the issue can be evaluated ethically in light of differing ethical frameworks including the typical business approach, cultural relativism, Utilitarianism, and a Biblical approach based on positive and negative injunctions...
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These analyses will assist the Christian marketer in determining an appropriate response to the issue in order to be “salt and light” in the business world. Explanation of the Issue Before examining the current portrayal of women in advertisements, one must understand the role teen magazines play in a teenage girl’s life...
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