The Comeback of Caterpillar, 1985-2002

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Issue:

Business

 

Written by:

Anne W

 

Date added:

June 18, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 270

 

Was viewed:

3803 times

 

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Essay content:

Additionally, he replaced the heavy steam engines with gasoline that made the tractors lighter and solved the problem of sinking into the soil. Holt nicknamed the tractors Caterpillar, acquired the trademark and incorporated it into several of the crawler-type machines that his companied had manufactured and sold...
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By 1915 his tractors were sold in over 20 countries. In 1925 the Holt Company merged with the Best Tractor Company to form Caterpillar (25-3). The military was the first to use the crawler tractors outside of the agricultural industry. During the early 1930's, Caterpillar discontinued the combine manufacturing and concentrated its efforts into the production road-building, construction, logging and pipe-laying equipment...
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