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Essay

The commoditization in the credit card industry

Essay specific features

 

Issue:

Business

 

Written by:

Lester B

 

Date added:

July 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 675

 

Was viewed:

5456 times

 

Rating of current essay:

 
Essay content:

They provided an additional touch point for stores with consumers, and some actual continuity early on too. But in light of the introduction of more broadly used (and promoted) cards, like VISA, Discover, and MasterCard they have become relics. One of the many companies in the middle of all this commoditization is the New York, NY-based American Express Company...
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Not many years ago, most credit card offers arriving in your mailbox were barely a notch above other junk mail. Today it is common to receive a couple of offers each week; some with single digit interest rates and/or annual fee waivers. The companies are issuing offers with these mouthwatering interest rates and fees not only to get your attention, but to get your balance...
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General issues of this essay:
Credit Card Debt Credit Card Ethics Strategy: The U.K. credit card industry in the late 1980's The commoditization in the credit card industry Don't Let Credit Cards Rule Your Life Credit Card Credit Cards: Not So Evil credit cards disadvantages credit cards BENEFITING FROM GAS CREDIT CARDS credit card secrets Use of Credit Cards credit cards fraud credit cards Leading credit card issuer meets USA Patriot Act compliance requirements within challenging time frame
 

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