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Essay

THE CONSEQUENCE OF SMELL (SWOT analysis and SPSS software)

Essay specific features

 

Issue:

Business

 

Written by:

Ella A

 

Date added:

May 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 399

 

Was viewed:

2722 times

 

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Essay content:

This study investigates the different types of bad smells and how people react to them. The research questioned the importance of smell to people and how different people with different characteristics reacted to the different kinds of smell. Three research objectives guide this empirical study: (1) to determine the importance of smell on the sale, (2) to find out the extent that people react to these smells and (3) to identify extent of variation of the people's preferences according to their different characteristics...
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More people are paying attention to the different characteristics such as appearance and personal grooming. Consequently, sales managers are paying more attention to their sales people, making sure everything is proper. Three focus groups were held to ask people about their opinions regarding the different types of smells and the effects these smells can have on the sale, and consequently on the salesman success...
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General issues of this essay:
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