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The effect of the current external environment on the Marketing Management of a company or an organization within the hospitality or tourism or leisure industry

Essay specific features

 

Issue:

Business

 

Written by:

Wade N

 

Date added:

March 31, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2740

 

Was viewed:

894 times

 

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Essay content:

Dividing this figure by the Chinese population, average per capita tea consumption is approximately 0, 43 kilograms per person per year. In contrast, Chinese people have allegedly associated coffee with Western culture, strong taste, expensive and not healthy (ibid). On the other hand, domestic coffee market consumption in China, despite its rapid growth recently, is only expected to reach 11,568 tones in 2008 or 1 gram per person per year (EuroMonitor, 2005)...
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On the other hand, domestic coffee market consumption in China, despite its rapid growth recently, is only expected to reach 11,568 tones in 2008 or 1 gram per person per year (EuroMonitor, 2005). Since the per capita consumption can be distorted due to a huge population, the coffee market is a fraction in comparison to tea market...
displayed 300 characters

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