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The External Environment
Essay specific features
Written by:
Kevin S
Date added:
July 16, 2015
Level:
University
Grade:
A
No of pages / words:
1 / 267
Was viewed:
5968 times
Rating of current essay:
Essay content:
Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence.
The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business...
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New markets for coffee such as India and the Pacific Rim nations are beginning to emerge.
Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.
The macro-environment
This includes all factors that can influence and organization, but that are out of their direct control...
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