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Essay

The Five P's of Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Aileen N

 

Date added:

July 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 673

 

Was viewed:

6254 times

 

Rating of current essay:

 
Essay content:

The idea of a suit that can be washed instead of dry-cleaned was not eagerly accepted initially, especially by the typical upper class executive who is trying to maintain a prestigious look. Product, one of the 4P’s is defined by concept: Washable Suit. After you pick a strategy and tell your readers the strategy you have chosen, explain the ways in which the manufacturers of washable suits can use the other 3P’s of the marketing mix to implement that strategy...
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For most, this is economical and convenient; it has taken away the stigma that was clouding over traditional suits for years. They were categorized as an inconvenience because of having to go back and forth to the dry-cleaners. This washable suit, made from a combination of wool, polyester, and lycra looks no different from the non-washable ones; it holds its shape and its style...
displayed 300 characters

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