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The Gap extends its web strategy to the store point of sale
Essay specific features
Written by:
Steven C
Date added:
January 31, 2012
Level:
College
Grade:
A
No of pages / words:
1 / 197
Was viewed:
4837 times
Rating of current essay:
Essay content:
?We are putting a lot of emphasis on training because the web-based POS program is only as good as the store associates? knowledge of how to use it,? he said. ?We want to make sure the associates understand the company?s philosophy as to why we?re doing this. It?s a challenge
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The benefits of web-enabled POS are several, he said. For starters, having the web accessible by employees at the POS terminal allows sales associates to look up products online and order them for the customer, thus potentially saving a sale. ?It allows the store associate to do everything you can do at the web site,? he said...
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