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The global branding of Interbrew and Stella Artois

Essay specific features

 

Issue:

Business

 

Written by:

Jessica R

 

Date added:

December 10, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1065

 

Was viewed:

8168 times

 

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Essay content:

This market context was the justification for Interbrew's strategy of expanding into markets around the world through a series of acquisitions of brewers in both mature and growth markets (Beamish and Goerzen 3). Within a span of four years, Interbrew spent US$2.5 billion on purchases of brewers such as the Canadian Labatt; a purchase that earned Interbrew a minority stake in the second largest Mexican brewer which produced the Sol brand...
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This market context was the justification for Interbrew's strategy of expanding into markets around the world through a series of acquisitions of brewers in both mature and growth markets (Beamish and Goerzen 3). Within a span of four years, Interbrew spent US$2.5 billion on purchases of brewers such as the Canadian Labatt; a purchase that earned Interbrew a minority stake in the second largest Mexican brewer which produced the Sol brand...
displayed 300 characters

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