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Essay

The Global Branding of Stella Artois

Essay specific features

 

Issue:

Business

 

Written by:

Eugenia M

 

Date added:

August 6, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 453

 

Was viewed:

6209 times

 

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Essay content:

Furthermore, Stella Artois gained its reputation as a "European premium lager" beer which enjoyed a high "corporate valuation and price earnings (P/E) multiple" (Beamish, 284). On the other hand, the foreign sounding of "Stella Artois" may dissuade potential consumers because of hard pronunciation, or customers' perceptions of the home country of the product...
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Interbrew's development strategies on specific cities reflect several advantages. It allows Interbrew to closely train bars staff and retailers and educate them about the special brewing tradition, quality and culture of distributed premium beers such as Stella in order to create stronger advocates then acquire consumers brand loyalty...
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General issues of this essay:
Cultural Dimensions in People Management cultural diversity of ford employees dimensions,cognitive skills global branding global yet local Local Employees Local Pay Stella Artois The Global Branding of Stella Artois The global branding of Interbrew and Stella Artois To go global or to stay local The Global Branding Of Stella Artois Stella Artois language skills of 11 month old Cultural Diversity In Local Politics Geert Hofstede Cultural Dimensions
 

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