The Global Leadership of Carlos Ghosn at Nissan

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Issue:

Business

 

Written by:

Robert H

 

Date added:

September 8, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 898

 

Was viewed:

4884 times

 

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Essay content:

This implies a lack of knowledge of the market, consumer's changing tastes, and showed that Nissan management did not pay too much attention to what competition was doing. External factors: The devaluation of yen from 100 to 90 yen for a US dollar; Moody's and Standard & Poors's rating agencies announced in 1999 that Nissan would be lowered from investment grade to junk unless it could not get any financial support...
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Through keiretsu investments Nissan management believed would foster loyalty and cooperation between members of the value chain, hence they invested in real estate and suppliers' companies. 4 billion US dollars were invested in stock shares of other companies as part of keiretsu philosophy. Nissan Company strategic alliance with French auto car manufacturer Renault was mutually beneficial for both companies, each of them expanding portfolio and becoming more competitive in the context of globalized mature automobile market...
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