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Essay

The Global Strategy of Nike's Industry

Essay specific features

 

Issue:

Business

 

Written by:

Mildred J

 

Date added:

November 7, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

11 / 2986

 

Was viewed:

6431 times

 

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Essay content:

In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for the Greek winged goddess of victory. The Nike's mission is "To bring Inspirations and innovation to every athlete* in the world. *If you have a body, you are an athlete". The asterisk quote is taken from Bill Bowerman which was the legendary track and field coach for the University of Oregon and the co-founder of Nike...
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For Nike's corporate responsibilities mission are; ? We must help the company achieve profitable and sustainable growth. ? We must protect and enhance the brand and company. Nike employers approximately 25,000 people on worldwide. In addition, approximately 650,000 workers are employed in Nike contracted factories around the globe ...
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