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Essay

The History Of Nike

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Issue:

Business

 

Written by:

Andre W

 

Date added:

December 7, 2014

 

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Grade:

A

 

No of pages / words:

2 / 375

 

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4396 times

 

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Essay content:

Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly because of Kennan Meyer. The company's first self-designed product was based on Bowerman's "chicken and waffle" design in which the sole of the shoe was made by the pattern of a waffle iron. The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Trenton Ave...
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[Sources: 'Swoosh' by J.B. Strasser and 'Just Do It' by Donald Katz.] The first shoe to carry this design that was sold to the public was a soccer cleat named "Nike," which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory...
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General issues of this essay:
NIKE Nike History Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Nike vs Reebok Brand analysis Nike vs. Reebok Nike nike Supply Chain management - Nike & Adidas The History Of Nike Inc. The History Of Nike Nike Company History Nike History compareand contrast nike and reebok ads nike Nike & Reebok
 

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