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Essay

The History Of Nike Inc.

Essay specific features

 

Issue:

Business

 

Written by:

Russell W

 

Date added:

July 17, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 354

 

Was viewed:

866 times

 

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Essay content:

In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company...
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In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year...
displayed 300 characters

General issues of this essay:
20th century History Campaign History Advertising Campaign for Bench/ Advertising Campaign Example Advertising Campaign Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Small Business Advertising Campaign Steps for advertising campaign Why Launch An Advertising Campaign Consider the role of advertising as part of graphic design in the 20th Century Exploring An Advertising Campaign Nike Campaign Nike Campaign An evaluation of the effects of a global advertising campaign POlitical Campaign Advertising
 

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