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Essay

THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL

Essay specific features

 

Issue:

Business

 

Written by:

Mary C

 

Date added:

March 18, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2301

 

Was viewed:

9372 times

 

Rating of current essay:

 
Essay content:

1). Customers are fundamental in the hospitality industry and it is what customers think and feel that defines the marketing orientation (Hsu & Powers, 2002, p. 2). It is essential to meet consumers’ needs. If the product is not purchased, the fault usually lies in the marketing of the product (Neff, 2005)...
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276). The principle forms of promotion utilized are as follows: coupons, discounts, premiums, games and sweepstakes, merchandising, packaging and sampling. Coupon redemption is the second most popular form of marketing as indicated in the table below (Hsu & Powers, 2002, p. 299). PURPOSE The focus of this research is to examine the effectiveness of coupons as a marketing tool within the casual dining segment of the foodservice industry...
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General issues of this essay:
THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL Consumer buying behavior and the role of coupons coupons Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations Marketing to Children Consumers marketing tool How the Marketing World Negatively Affects Consumers through Advertisement Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? new product marketing marketing a new product Marketing a New Product Marketing: Product Description Tourism Product Marketing Marketing: Product Loyalty marketing plan for a new product
 

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