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the importance of MR

Essay specific features

 

Issue:

Business

 

Written by:

John W

 

Date added:

July 27, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 626

 

Was viewed:

1552 times

 

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Essay content:

Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm’s services include industry-wide syndicated studies; proprietary (commissioned) tracking studies; media studies; forecasting; and training services, as well as business operations analysis, and consultancies on customer satisfaction trends...
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On April 1, 2005, J.D. Power and Associates became a business unit of the McGraw-Hill Companies” (About Us, n.d.). We have also expanded internationally, bringing the language of customer satisfaction to consumers and businesses in different countries. These are quick facts of our company. Today I would like to share some information about the importance of the marketing research...
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