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Essay

THE "IT" CAR FOR GEN Y?

Essay specific features

 

Issue:

Business

 

Written by:

Malcolm H

 

Date added:

June 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1160

 

Was viewed:

3471 times

 

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Essay content:

It is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market (Kotler, 2003, p.308). Marketers use a positioning strategy to distinguish their firm's offerings from those of competitors and to create promotions that communicate the desired position (Boone & Kurtz, 2001, p...
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Rather than blanketing the country with lots of television and magazine ads, its focus is on smaller, much targeted campaigns (Crouch, 2005). Gen Y consumers are unique (Autoweek.com). They are information rich, time poor, and technology savvy (Autoweek.com). The psychographics of the target market include: intelligent, innovative, and influential (Autoweek...
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