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The Latest Trends in Marketing Methods in the Brewing Industry
Essay specific features
Written by:
Miriam P
Date added:
December 26, 2013
Level:
University
Grade:
B
No of pages / words:
17 / 4534
Was viewed:
6701 times
Rating of current essay:
Essay content:
Main Consumers of Beer
Source: Primary
?
Groups Targeted by Beer Industry Marketers
The target groups of the brewing industry vary slightly from the main
3
consumers. The groups targeted by the major beer distributors and advertisers are males from the ages of 21-35. The age range of this group is slightly larger than that of the main consumers...
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The age range of this group is slightly larger than that of the main consumers. This proves that the marketing techniques aimed toward the target groups works and is widely successful. Steve Carter, Anheuser-Busch (Burlington, NC branch) Sales and Marketing Manager, says that "all efforts to sell must be made to these target groups...
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