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Essay

The Legacy That Got Left On The Shelf - Unilever And Emerging Markets

Essay specific features

 

Issue:

Business

 

Written by:

Paul G

 

Date added:

October 31, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2829

 

Was viewed:

7850 times

 

Rating of current essay:

 
Essay content:

But even with more than a century of experience in some of these countries, Unilever tripped up. Few companies have had the head start in places like Africa, China, India and Latin America that Unilever enjoyed. Yet despite the Anglo-Dutch giant's formidable range of products and unprecedented depth of local knowledge, when rivals began to push harder its empire came under threat...
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Yet despite the Anglo-Dutch giant's formidable range of products and unprecedented depth of local knowledge, when rivals began to push harder its empire came under threat. Unilever was forced to re-examine its legacy and to act on what it found. Now the results are coming through. Unilever's low point came in September 2004, when its share price slumped after it shocked investors with a profits warning...
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General issues of this essay:
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