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THE MCDONALD’S CASE: STRATEGIES FOR GROWTH

Essay specific features

 

Issue:

Business

 

Written by:

Harold C

 

Date added:

December 20, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 912

 

Was viewed:

1165 times

 

Rating of current essay:

 
Essay content:

However, early in 2003, McDonald’s has announced a re-structure plan including cutting jobs, closing many restaurants and slowing down the expansion plan. What went wrong with McDonald’s and what can other international franchises learn from these mistakes are investigated. Result shows business environments, corporate level strategies, and operations are the key issues...
displayed 300 characters

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What went wrong with McDonald’s and what can other international franchises learn from these mistakes are investigated. Result shows business environments, corporate level strategies, and operations are the key issues. Keywords: McDonald’s, international franchising, fast food. In a global scale, the fast-food industry is facing some serious threats...
displayed 300 characters

General issues of this essay:
A Product Life Cycle Cigarettes in the Product Life Cycle PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Product Life Cycle Product Life Cycle Product Life Cycle Product Life Cycle Product Life Cycle Product Life Cycle Product Life-Cycle Model Product life cycle THE MCDONALD’S CASE: STRATEGIES FOR GROWTH The Product Life Cycle (PLC) and how it is used in marketing Vernon's product life-cycle
 

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