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The merge of Compaq and HP
Essay specific features
Written by:
Jacob H
Date added:
September 12, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 341
Was viewed:
9166 times
Rating of current essay:
Essay content:
Carly didn’t well manage to differentiate between the two brands when brought under a common management. HP could not afford to jettison the Compaq brand because it was too valuable. At the same time, having two products lines for both desktop systems and notebooks made marketing much more difficult...
displayed 300 characters
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Carly didn’t well manage to differentiate between the two brands when brought under a common management. HP could not afford to jettison the Compaq brand because it was too valuable. At the same time, having two products lines for both desktop systems and notebooks made marketing much more difficult...
displayed 300 characters
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