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Essay

The merge of Compaq and HP

Essay specific features

 

Issue:

Business

 

Written by:

Jacob H

 

Date added:

September 12, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 341

 

Was viewed:

9171 times

 

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Essay content:

Carly didn’t well manage to differentiate between the two brands when brought under a common management. HP could not afford to jettison the Compaq brand because it was too valuable. At the same time, having two products lines for both desktop systems and notebooks made marketing much more difficult...
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Carly didn’t well manage to differentiate between the two brands when brought under a common management. HP could not afford to jettison the Compaq brand because it was too valuable. At the same time, having two products lines for both desktop systems and notebooks made marketing much more difficult...
displayed 300 characters

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