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Essay

The Microeconomics of the Video Game Industry

Essay specific features

 

Issue:

Business

 

Written by:

Betty W

 

Date added:

June 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 999

 

Was viewed:

3483 times

 

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Essay content:

In the United States alone, the market has grown considerably where 60% of all Americans play video games, 40% are women, and 60% of all gamers are between the ages of 25 through 44 years old (games-advertising.com). According to an article on Gamespot.com, analysts estimate that the video game category will have about 50 to 55 more square feet of shelve space in Best Buy by the year 2007...
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The "Big Three" companies in the video game industry's oligopoly are Microsoft, Nintendo, and Sony. Microsoft's Xbox 360, Nintendo's Wii, and Sony's Playstation 3 all sell similar products and contend for consumer's dollars. Each firm closely watches the moves of the other companies when considering pricing, technology, and marketing of the games...
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