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Essay

The Move to T.V to TiVo

Essay specific features

 

Issue:

Business

 

Written by:

Ann M

 

Date added:

December 6, 2011

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 863

 

Was viewed:

4953 times

 

Rating of current essay:

 
Essay content:

TiVo wants to be the fastest leading consumers in the electronic industry. TiVo can create for many views that watch television in their own way, and program their favorite shows anytime of the day. TiVo will be the first to have opportunities for many purchasers who choose to buy TiVo experience a new way of watching television they ever had before...
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People who purchase TiVo can be able to fast forward through boring commercials that many people dread to watch when they are trying to sit down, and watch movies or shows. The strategy of TiVo is convenience. Many people like to record many shows that they miss, because many people in the United States work and can't afford to stay home and watch what they want...
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General issues of this essay:
The Move to T.V to TiVo TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... TiVo TiVo TiVo Tivo Tivo Tivo Tivo Tivo tivo tivo TiVo TiVo TiVo
 

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