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Essay

The naked truth of Abercrombie & Fitch

Essay specific features

 

Issue:

Business

 

Written by:

Julia W

 

Date added:

May 4, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 697

 

Was viewed:

5127 times

 

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Essay content:

When does a company's tactics move from representing progressiveness to having crossed the line? Well in Abercrombie & Fitches case they continue to push the envelope. A&F Quarterly was a magazine-catalog hybrid periodical sold by Abercrombie and Fitch from fall 1997 to December 2003. Circulation for the Quarterly averaged one million to 1...
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Circulation for the Quarterly averaged one million to 1.2 million during the late 1990s. The publication, released four times a year, featured articles about college life, photo essays by Bruce Weber, and advertisements for the company's clothing. In addition to this, the company's 280-page book included nude young adult models in highly suggestive poses, as well as articles on sex -- elements apparently intended to boost the clothing retailer's brand among college-age customers...
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