decline precipitously from over half a million cars in 1970s to less than 50,000 cars by 1993 ? 1970s ~ 1993 : bad
? Heyday : the time when they are most powerful, successful, or popular
? Counterculture : set of values, ideas, and ways of behaving that are completely different from those of the rest of society
? However, with the support of a new advertising campaign targeted to a younger generation of drivers(1) and product introductions(2) such as the New Passat, VW of America had steadily rebounded with an annual sales growth of 29% over the 1993 to 1997 period ? 1993 ~ 1997 : good
? In 1998, VW had targeted sales of 200,000 units, a 45% increase over the 1997 sales of 137,885 cars ? VW expected the New Beatle to contribute to at least 25% of the 1998 goal by selling its entire first-year production quota of 55,000 cars (Goal)
? 1997 : 137,885 ? goal of 1998 : 200,000 (145%, New Beatles : 55,000) displayed 300 characters
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decline precipitously from over half a million cars in 1970s to less than 50,000 cars by 1993 ? 1970s ~ 1993 : bad
? Heyday : the time when they are most powerful, successful, or popular
? Counterculture : set of values, ideas, and ways of behaving that are completely different from those of the rest of society
? However, with the support of a new advertising campaign targeted to a younger generation of drivers(1) and product introductions(2) such as the New Passat, VW of America had steadily rebounded with an annual sales growth of 29% over the 1993 to 1997 period ? 1993 ~ 1997 : good
? In 1998, VW had targeted sales of 200,000 units, a 45% increase over the 1997 sales of 137,885 cars ? VW expected the New Beatle to contribute to at least 25% of the 1998 goal by selling its entire first-year production quota of 55,000 cars (Goal)
? 1997 : 137,885 ? goal of 1998 : 200,000 (145%, New Beatles : 55,000) displayed 300 characters
