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Essay

The New Beetle

Essay specific features

 

Issue:

Business

 

Written by:

Jessica K

 

Date added:

February 16, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1162

 

Was viewed:

1958 times

 

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Essay content:

They need to use marketing research to find out who will in their target market and what target market preferences are. After first step, then another problem is how management going to use those data to help them to understand what improvement does New Beetle needs in order to meet consumer’s expectations and management needs to know the demand on New Beetle...
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At last, management needs to position New Beetle in positive image in order to get high sell in market. Marketing research objective: In order to solve management problems, there are few objectives that Volkswagen’s managements need to focus on when they doing their marketing research. To Begin with they need to (1) Identify the target market, (2) Find out what the target market’s preference of small car, (3) Find out customer expectations from new Beetle, (4) Know what the reasons are that people want to buy New Beetle...
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General issues of this essay:
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