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The new Beetle
Essay specific features
Written by:
Molly A
Date added:
September 26, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 682
Was viewed:
9638 times
Rating of current essay:
Essay content:
Target the younger, Gen X audience:
The New Beetle target market encompasses young people (18-34), who are single or married without children, who having unique and active lifestyles.
Advantages:
• The design of the new Beetle (honest, simple, reliable, original, safe and high performance car) appeals to the Gen X audience...
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They make the car “personable”, human” and “individual” – the Gen-X’ers can relate to that.
• The car’s heritage in spirit should also connect emotionally with the Gen X audience.
• The “Drivers Wanted” campaign applies directly to this audience. VW can continue promoting this car to the Gen X’ers under this umbrella...
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