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The Newell Company
Essay specific features
Written by:
Allen A
Date added:
May 22, 2014
Level:
University
Grade:
A
No of pages / words:
5 / 1340
Was viewed:
1701 times
Rating of current essay:
Essay content:
Targeted firms all showed a big market share and helped ensuring Newell’s significant presence in the retailer’s shelf space (showing a portfolio on several price-levels), or at least improved capacity utilization while reaping the benefits of globalization. As a matter of fact, Newell’s new assets led to horizontal as well as vertical diversification...
displayed 300 characters
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Their motto of “Build on what we do best” was integrated by leveraging core competencies, which became known as “Newellization”. After an acquisition, the companies were put through a process of streamlining, focusing on operational efficiency and profitability. When looking to exhibits 11 and 13 of the case, it is likely that Calphalon and Rubbermaid can fit this picture: although they increased net sales between 1992 and 1997, their costs also increased with result that their net income did not change a lot...
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