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Essay

The Panama Liquor Co.

Essay specific features

 

Issue:

Business

 

Written by:

Katie F

 

Date added:

March 2, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 341

 

Was viewed:

9053 times

 

Rating of current essay:

 
Essay content:

Product 1. Seco/Suo 2. Other alcoholic beverages – gin, rum, whiskey, cognac, wine and anis 3. Seco treated as member of vodka category in U.S. 4. Benefits i. Core- Experience of unique drink (brand name) ii. Secondary. 1) Easy mixing with numerous beverages or juices. 2) Alternative to vodka 3) Unique distillation – pure sugar cane juice rather than molasses 5...
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PLC. Growth- A rapid increase in sales. C. Price. 1. Large margins to motivate channel members 2. $7 per liter retail market average for premium branded vodka (~$63 case) 3. VC $8.30 per case 4. Elasticity- Somewhat elastic D. Promotion 1. National Panama Airline used “seco” as promotion on international flights 2...
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General issues of this essay:
doing business in panama Leading TQM in Panama Panama The Panama Liquor Co. Panama Canal Panama Presentation panama canal The Panama Canal US Invasion of Panama A trip to panama Panama Canal The Invasion Of Panama The Panama Canal Panama Panama
 

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