The Path To Corporate Responsibility - Nike'S Corporate Makeover

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth P

 

Date added:

June 10, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 760

 

Was viewed:

9031 times

 

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Essay content:

Facts - What are the key facts/data to be considered here? - Businesses don’t change overnight - There are five stages to organizational learning: o Defensive, where the company shifts blame o Compliance, where the company will change their practices only to the bare minimum o Managerial, where the attitude begins to shift that the problem is long-term, and managerial changes are implemented to fit a long-term solution o Strategic, where the companies being to realign their business methods with the insight that it will give them a competitive advantage o And Civil, where companies take the initiative to raise awareness about societal concerns and issues to garner collective action from governments and other companies...
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Nike, when making these structural changes towards a socially responsible model, not only made the internal changes, but called onto other companies after making these changes in order to start a collective movement in a change of practices. It follows the idea that a 10% effort of 100 individuals is much greater in force than the 100% effort of one individual...
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