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The Path To Corporate Responsibility - Nike'S Corporate Makeover
Essay specific features
Written by:
Elizabeth P
Date added:
June 10, 2017
Level:
University
Grade:
A
No of pages / words:
3 / 760
Was viewed:
9031 times
Rating of current essay:
Essay content:
Facts - What are the key facts/data to be considered here?
- Businesses don’t change overnight
- There are five stages to organizational learning:
o Defensive, where the company shifts blame
o Compliance, where the company will change their practices only to the bare minimum
o Managerial, where the attitude begins to shift that the problem is long-term, and managerial changes are implemented to fit a long-term solution
o Strategic, where the companies being to realign their business methods with the insight that it will give them a competitive advantage
o And Civil, where companies take the initiative to raise awareness about societal concerns and issues to garner collective action from governments and other companies...
displayed 300 characters
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Nike, when making these structural changes towards a socially responsible model, not only made the internal changes, but called onto other companies after making these changes in order to start a collective movement in a change of practices. It follows the idea that a 10% effort of 100 individuals is much greater in force than the 100% effort of one individual...
displayed 300 characters
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