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The pool Doctor
Essay specific features


Written by:
Seth S
Date added:
June 25, 2014
Level:
University
Grade:
C
No of pages / words:
11 / 2964
Was viewed:
4625 times
Rating of current essay:
Essay content:
The choice of chemical suppliers and the services and products to be offered with the companies marketing plan.
As choice of chemicals in an internal procurement decision as well as it influences a major part of marketing strategy.
As mentioned in the book, lets start with the first point of the marketing plan, defining the marketing challenge...
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Let us look at the current marketing plan of the poll doctor. In the previous years Jeff had advertised using direct-mail advertising campaigns which had proved futile. Then Jeff tried to put adds in the two news papers, Winnipeg free press and the Jewish post. As we look at the "selected 1990 media cost" comparing the circulation of the two new paper except the Jewish post, the metro and Winnipeg free press, Jeff has taken a wise decision to advertise in free press because of it's more circulation...
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