The Precision Toothbrush

Essay specific features

 

Issue:

Business

 

Written by:

Sandra C

 

Date added:

June 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 377

 

Was viewed:

9847 times

 

Rating of current essay:

 
Essay content:

I would recommend the following marketing recommendations for the Precision. 1) Positioning: The Precision should be positioned as a niche product to target the utilitarian people who search out functionally effective products for their oral hygiene because it meets the best for this category of customers’ requiremnts and it is more profitable than positioning as a main-stream product (refer to Exhibit 3)...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

CP also should focus on distributing the products by professional groups such as dentists or pharmacists so many consumers can recognize the Precision as the best functional tooth brushes for them. Exhibit 1 Consumer Segmentation of Toothbrush users Type of Consumers % of each type Major Toothbrush Brands Therapeutic Brushers 46% Oral-B Angle, Oral-B Regular Cosmetic Brushers 21% Colgate Classic, Oral-B Regular The Rest of Brushers 33% Colgate Classic, Oral-B Regular Exhibit 2 Principal Toothbrush Brand Unit and Dollar Market Shares (1992) Brand Volume (%) $ (%) Main Segment Colgate 17...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services