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The Product Life Cycle (PLC) and how it is used in marketing
Essay specific features
Written by:
David F
Date added:
March 23, 2014
Level:
University
Grade:
B
No of pages / words:
2 / 403
Was viewed:
4370 times
Rating of current essay:
Essay content:
The impact on the marketing mix is as follows:
1 Product branding and quality level is established and intellectual property protection such as patents and trademarks are obtained.
2 Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs...
displayed 300 characters
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Marketing communications seeks to build product awareness and to educate potential consumers about the product.
Growth Stage
In the growth stage, the firm seeks to build brand preference and increase market share.
1 Product quality is maintained and additional features and support services may be added...
displayed 300 characters
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