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The Question Of Whether Or Not Marketing Is Completely Unethical
Essay specific features
Written by:
Tasha P
Date added:
March 25, 2012
Level:
University
Grade:
B
No of pages / words:
3 / 658
Was viewed:
2356 times
Rating of current essay:
Essay content:
So, marketers will deal with similar
issues differently because there is no "correct" way to handle any given issue.
Marketers face various types of ethical issues in their everyday marketing
activities. Such marketing activities that require marketing managers to
utilize their moral values ethically are advertising, packaging and labeling,
and global marketing...
displayed 300 characters
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What one person may consider unfair or deceptive may not be
unfair or deceptive to another person. There are no clear cut guidelines for
marketing manager's to go by, so they must utilize their own judgement based on
their own moral standards. But, in the United States their is an administrative
agency that has the power to control unfair or deceptive business practices...
displayed 300 characters
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