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Essay

The re-engineering project in beverage industry

Essay specific features

 

Issue:

Business

 

Written by:

Paul J

 

Date added:

May 31, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1518

 

Was viewed:

9462 times

 

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Essay content:

Effective SCM is the most favorable key in the market strategy because SCM drives every activity of a firm to the end customer. Without effective SCM, company will probably be eliminated, Bommer and O’Neil (2001, pp11-12). In the last decade, Enterprise resource planning (ERP) deserves as a key of supply chain achievement and it is the reason that many beverage manufacturers try to replace their old style supply chain management with a brand new ERP system to outperform their competitors...
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The report will mainly discuss about case study of Red bull China and several beverage manufacturers. The overview A commercial drink such as beer, soft drink, energy drink or juice is usually contained in a can or bottle, it can be a small or large packaging depends on the market approach. A beverage manufacturer normally does not sell its product directly to the end customer but prefer to distribute product through retailers...
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