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The Relocation Phenomenum [Pt]
Essay specific features


Written by:
Jamie G
Date added:
June 28, 2015
Level:
University
Grade:
B
No of pages / words:
4 / 975
Was viewed:
3979 times
Rating of current essay:
Essay content:
and Telebuch.de in Germany. The two websites were re-launched in October 1998 under the Amazon.co.uk and Amazon.de brands following their US parent Amazon.com “Get Big Fast” strategy by offering a wider variety of products within one year – soon they evolved from a pure book retailer into an e-tailer with the introduction of Music, Auctions, zShops, Video, Software and Video Games among other categories...
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Amazon recognized the existing cultural differences and as a result they chose to fully comply with their legal and cultural specificities, meaning a significant tailoring of Amazon.com’s traditional value chain to local needs. Therefore Amazon decided to:
- Maintain dedicated Web sites for each customer base;
- Build 24h customer center with native-language-speaking customer service;
- Address selling regulations in each country, leading to free shipping offer and clearance sales;
- Offer locally preferred payment options, such as checks for French and postal orders for German Customers;
- Reliance on national postal service carriers to deliver its domestic orders;
- Establish customized procurement strategies for each market...
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