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Essay

The Relocation Phenomenum [Pt]

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Issue:

Business

 

Written by:

Jamie G

 

Date added:

June 28, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 975

 

Was viewed:

3979 times

 

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Essay content:

and Telebuch.de in Germany. The two websites were re-launched in October 1998 under the Amazon.co.uk and Amazon.de brands following their US parent Amazon.com “Get Big Fast” strategy by offering a wider variety of products within one year – soon they evolved from a pure book retailer into an e-tailer with the introduction of Music, Auctions, zShops, Video, Software and Video Games among other categories...
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Amazon recognized the existing cultural differences and as a result they chose to fully comply with their legal and cultural specificities, meaning a significant tailoring of Amazon.com’s traditional value chain to local needs. Therefore Amazon decided to: - Maintain dedicated Web sites for each customer base; - Build 24h customer center with native-language-speaking customer service; - Address selling regulations in each country, leading to free shipping offer and clearance sales; - Offer locally preferred payment options, such as checks for French and postal orders for German Customers; - Reliance on national postal service carriers to deliver its domestic orders; - Establish customized procurement strategies for each market...
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General issues of this essay:
customer service Customer Service Benchmark Customer Service Customer Service Customer Service customer service strategies customer service customer service Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Tesco - Customer Service Customer Service customer service in n out customer service Poor Customer Service Customer Service Tactics and Strategies
 

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