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THE RIFT INSIDE THE C-SUITE:

Essay specific features

 

Issue:

Business

 

Written by:

Jeffery I

 

Date added:

December 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3782

 

Was viewed:

752 times

 

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Essay content:

It's the CMO's role to execute tactical tasks, from sales support to marketing campaigns to ongoing advertising and public relations. The CMO must also pay careful attention to the company's market positioning and customer relationships. As large corporations redouble their efforts to find more profitable paths to growth, they’re looking for strategic and operational leadership from the marketing organization more than ever before...
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The result is the increasing pressure on and prominence of a senior executive whose title didn’t even exist 10 years ago: the Chief Marketing Officer, or CMO. But the track record of CMOs, so far, is mixed. According to a recent study by the global executive recruiting firm Spencer Stuart, the average tenure for CMOs is only about 23 months...
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