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Essay

The Ritz-Carlton Hotel Company

Essay specific features

 

Issue:

Business

 

Written by:

Josef C

 

Date added:

November 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 299

 

Was viewed:

10157 times

 

Rating of current essay:

 
Essay content:

Schulze remarked, that the Ritz-Carlton Company was not in the hotel business but rather in the service business. Selling rooms, selling food and selling the bar were just a mere side effect for them. But is selling another service in today’s services society really able to explain the witnessed successes? The well-kept secret of many outstanding salesmen is never to sell a product or a service, but to sell a feeling...
displayed 300 characters

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But is selling another service in today’s services society really able to explain the witnessed successes? The well-kept secret of many outstanding salesmen is never to sell a product or a service, but to sell a feeling. This is exactly what the Ritz-Carlton Company does, but what is the essence of this experience? According to the credo, the Ritz-Carlton experience consists of “enlivening the senses, instilling well-being and fulfilling even unexpressed wishes and needs of your customers” or in one term “genuine care”...
displayed 300 characters

General issues of this essay:
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer relationships marketing Marketing and Customer Relationships Worksheet Ritz Carlton Background Ritz Carlton Ritz Carlton Ritz Carlton Service Quality at the Ritz-Carlton Hotel Company The Ritz-Carlton Hotel Company The Ritz-Carlton Hotel Company Training Of Ritz-Carlton Employees customer relationships Ritz Carlton Interview ritz carlton What constitutes good customer service and makes a company in the fast food industry indispensable?
 

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