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Essay

The Role Of Advertising In Today's World

Essay specific features

 

Issue:

Business

 

Written by:

Christopher B

 

Date added:

April 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1046

 

Was viewed:

1133 times

 

Rating of current essay:

 
Essay content:

This is a quote from the doyen of advertising – David Ogilvy. Let us take a deeper look at the brand. |Product |Brand | |Exists on the shelf |Exists in the mind | |Made of raw ingredients |Made of feelings & emotions | |Belongs to the manufacturer |Belongs to the consumer | |Eg. Bajaj Scooter |Eg...
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Bajaj Scooter |Eg. Hamara Bajaj | So, let us now understand how does advertising make a brand strong? The ‘fundamental equities’ of product, price, packaging and performance are only revealing one side of the picture. Today the consumer takes these elements of a product for granted and looks beyond performance of a stronger, value-addition to the brand...
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