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The Role of Perception in the Decision Making Process

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Issue:

Business

 

Written by:

Elizabeth R

 

Date added:

March 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1086

 

Was viewed:

6889 times

 

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Essay content:

As we come across new information, our percepts change. (Wikipedia, 2006) A number of factors shape and sometimes distort perception. These can arise in the perceiver, in the object being perceived, or in the context of the situation. (Robbins, 2005) When a person looks at an object and tries to determine what they see, that perception is influenced by the personal characteristics of the perceiver...
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Personal characteristics affecting perception are attitudes, personality, motives, interests, past experiences, and expectations. (Robbins, 2005) Characteristics of the object being perceived can affect what is seen. Boisterous people will be noticed in a group more than quiet ones, extremely attractive or unattractive individuals as well...
displayed 300 characters

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