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The role of situation analysis for a marketing plan

Essay specific features

 

Issue:

Business

 

Written by:

Ralph G

 

Date added:

August 28, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1468

 

Was viewed:

604 times

 

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Essay content:

And as Sally, Lyndon & John (1996: 3) defined, the terminal object of a marketing plan is to achieve particular marketing strategy. And a marketing strategy, which expressed clearly by Subash (2004: 26), requires a corporation using its relative corporate strengths to better satisfy customer needs and finally achieve maximum positive differentiation over its competitors in a numbers of internal and external variables...
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And a marketing strategy, which expressed clearly by Subash (2004: 26), requires a corporation using its relative corporate strengths to better satisfy customer needs and finally achieve maximum positive differentiation over its competitors in a numbers of internal and external variables. While Malcolm (2006: 376) concluded that the main concern of a strategic marketing plan is to establish, defend and maintain competitive advantage...
displayed 300 characters

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