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The role of strategic alliances and partnerships in value delivery

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Issue:

Business

 

Written by:

Sam J

 

Date added:

December 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2729

 

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5321 times

 

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(Anderson and Narus, 1999; Ravald and Groonroos 1996; Ulaga 2001) Numerous papers have been published about value concept from different perspectives; that is, from buyers, sellers and buyer-seller perspective (Anderson and Narus, 1999; Ulaga and Chacour, 2001; Rust, Roland, Valarie, and Lemon, 2000; Wilson, David, and Jantrania, 1994; Wilson and David, 1995)...
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However, despite the growing body of value research it has been noted in much of the literature that more knowledge is needed about value construct and more specifically the value delivery in the field of business-to-business (Ulaga 2001). With the turn of the century, enterprises that once prized independence as omnipotent are finding that the business environment they now find themselves in has been subject to a new business paradigm; meaning, strategic alliances and partnerships and end to end value chains are now becoming seen as viable strategies for competitive advantage in the attempt to deliver superior value (Anderson, James, Jain, Dipak and Chintagunta, 1993)...
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General issues of this essay:
Business Processes And Information Systems Business Processes Engineering Business information systems business processes E-Business Plan - Online Food Orders and Delivery Services International Business Project on Extended Stay Hotel in Bermuda Strategic Information Systems Strategic information systems planning The role of strategic alliances and partnerships in value delivery Strategic Information Systems Planning (literature Review) Strategic Analysis and Selection of Information Systems Business Information Systems critical issues in managing information systems in organisations Managing Business Information Systems The impact of Information Systems on business process design (or redesign), managerial roles, and the changing world of work
 

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