The Skies Open Up Over India
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|? |High |Jet Airways |Low |3) 5% travel 1st class |
|so cash rich, | |Air Sahara | |? |
|very low margin, | |Air Deccan | |? |
|but high risk | |Kingfisher Airlines | |? |
|? | |etc | |? |
|? | |Lots of competitors | |? |
| | | | | |
| | |power of buyers ? Very Powerful | | |
| | | | | |
| | |BUYERS | | |
| | |? | | |
| | |1) price sensitive | | |
| | |ie: low cost | | |
| | |2) middle class = 300m (2005) | | |
| | |=> 400m (coming 2010) | | |
| | |3) 5% of rail travellers travel 1st class | | |
| | |(40000 seats) | | |
| | |4) 15m/annually | | |
| | |5) no longer elistist | | |
| | |? | | |
| | | | | |
|INDUSTRY STRUCTURE: | | | |
|1) Very powerful suppliers -> best supply chain relationship (frequent flyer programme btw airport + suppliers) |
|2) Lots of competitors -> Improved services / good marketing (martket fit) / branding / safety + services + Arrive on time |
|3) Very low margins -> "best" services | | | |
|4) Very powerful buyers / Price sensitive -> best price / best low cost service | | |
| | | | | |
| | | | | |displayed 300 characters
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| | | | | |
| | |SUPPLIERS | | |
| | |? | | |
| | |1) airports | | |
| | |2) airlines | | |
| | |3) boeing | | |
| | |4) government | | |
| | |? | | |
| | | | | |
| | |power of suppliers ? Very Powerful, 2 suppliers buy new planes | | |
| | | | | |
|POTENTIAL | |INDUSTRIAL | |SUBSTITUTES |
|ENTRANTS | |RIVALRY | |? |
|? |Size of |? |Threat of |? |
|1) other Airlines |Threat ? |Air India |substitutes ? |1) trains - 16 m/day |
|2) Indus | |Indian Airlines | |2) roads / car etc...displayed 300 characters
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