The Skies Open Up Over India

Essay specific features

 

Issue:

Business

 

Written by:

Shawn L

 

Date added:

May 22, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 385

 

Was viewed:

8857 times

 

Rating of current essay:

 
Essay content:

| |? |High |Jet Airways |Low |3) 5% travel 1st class | |so cash rich, | |Air Sahara | |? | |very low margin, | |Air Deccan | |? | |but high risk | |Kingfisher Airlines | |? | |? | |etc | |? | |? | |Lots of competitors | |? | | | | | | | | | |power of buyers ? Very Powerful | | | | | | | | | | | |BUYERS | | | | | |? | | | | | |1) price sensitive | | | | | |ie: low cost | | | | | |2) middle class = 300m (2005) | | | | | |=> 400m (coming 2010) | | | | | |3) 5% of rail travellers travel 1st class | | | | | |(40000 seats) | | | | | |4) 15m/annually | | | | | |5) no longer elistist | | | | | |? | | | | | | | | | |INDUSTRY STRUCTURE: | | | | |1) Very powerful suppliers -> best supply chain relationship (frequent flyer programme btw airport + suppliers) | |2) Lots of competitors -> Improved services / good marketing (martket fit) / branding / safety + services + Arrive on time | |3) Very low margins -> "best" services | | | | |4) Very powerful buyers / Price sensitive -> best price / best low cost service | | | | | | | | | | | | | | |
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| | | | | | | | |SUPPLIERS | | | | | |? | | | | | |1) airports | | | | | |2) airlines | | | | | |3) boeing | | | | | |4) government | | | | | |? | | | | | | | | | | | |power of suppliers ? Very Powerful, 2 suppliers buy new planes | | | | | | | | | |POTENTIAL | |INDUSTRIAL | |SUBSTITUTES | |ENTRANTS | |RIVALRY | |? | |? |Size of |? |Threat of |? | |1) other Airlines |Threat ? |Air India |substitutes ? |1) trains - 16 m/day | |2) Indus | |Indian Airlines | |2) roads / car etc...
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