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The Strategic Marketing Plan
Essay specific features
Written by:
Mary M
Date added:
February 13, 2013
Level:
University
Grade:
A
No of pages / words:
2 / 332
Was viewed:
9337 times
Rating of current essay:
Essay content:
The diffuser can be plugged to the air vent or the blower. There are three fragrances available for Ambi Pur : Vanilla, Aqua and After Tobacco
Through the brand, Sara lee opened a new mass market for car perfumes. During that time, car perfumes were dominated by imported brands. The price of the diffuser and a bottle is Rs 130 and the refill costs you Rs 99...
displayed 300 characters
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During that time, car perfumes were dominated by imported brands. The price of the diffuser and a bottle is Rs 130 and the refill costs you Rs 99.
The brand is positioned using the baseline " Fragrance Your Imagination". The company believes that perfumes relaxes the drivers and enhance comfort level...
displayed 300 characters
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