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Essay

The Success of Starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Jenifer C

 

Date added:

January 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 449

 

Was viewed:

4037 times

 

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Essay content:

Customers are willing to pay high prices for their coffee based on Starbucks promise to deliver exceptional quality. Many measures are needed to sustain and strengthen the farms and communities that produce high-quality coffee. Starbucks believes that the success of the farmers with whom they do business is a critical component of their success...
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Therefore, they take an integrated approach to ensure long-term sustainability of quality coffee while building mutually beneficial relationships with coffee farmers and communities with which they work. This includes paying premium prices to help farmers support their families. Collaborating with farmers through the Farmer Support Center to provide technical support and training that promotes high-quality coffee for the future...
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