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Essay

The Swatch Group

Essay specific features

 

Issue:

Business

 

Written by:

Melanie K

 

Date added:

May 1, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1714

 

Was viewed:

4396 times

 

Rating of current essay:

 
Essay content:

Swatch, their first product initiative, was so successful that it helped pull the squandering Swiss watch industry out of a slump. In June 1999, with its 14 brands, the Group was the world's largest watch manufacturer (in value terms). However, the global industry had changed and would continue to change dramatically in the new millennium...
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However, the global industry had changed and would continue to change dramatically in the new millennium. The Swatch Group was at a strategic crossroad and had to analyze the industry's past and future in order to determine its next move. What proceeds is an in-depth analysis of the Swatch Group's competitive position the global watch industry...
displayed 300 characters

General issues of this essay:
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