The Swatch Group

Essay specific features

 

Issue:

Business

 

Written by:

Jo R

 

Date added:

March 8, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1528

 

Was viewed:

728 times

 

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Essay content:

However, Swatch is able to survive in the intense competition since Swatch is able to adapt to ever changing circumstance as it obviously notice from the continue increasing in sales, unlike other Swiss Companies which are unable to adapt to the changing market conditions and are reluctant to emphasize on the innovative and competitive products (Anonymous, 1974 ? 1983, p...
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5). 1.2 Current Corporate Strategies Vertical growth strategies: Swatch applies the vertical growth strategies through both backward integration and forward integration. It is obviously seen that the backward integration is implemented through the acquiring the shares of the watch manufacturing company, which were merged during the crisis...
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