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The TOWS Matrix: A Modern Tool for Analysis of the Situation

Essay specific features

 

Issue:

Business

 

Written by:

Florence G

 

Date added:

February 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 785

 

Was viewed:

5659 times

 

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Essay content:

However, this kind of analysis is static and seldom leads t the development of distinct alternative strategies based on it. Therefore, the TOWS Matrix has beer introduced for analyzing the competitive situation of the company or even of a nation that leads to the development of four distinct sets of strategic alternatives) The TOWS Matrix has a wider scope and a different emphasis from the business portfolio matrix...
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The former does not replace the latter. The TOWS Matrix is a conceptual framework for a systematic analysis that facilitates matching of the external threats and opportunities with the internal weaknesses and strengths of the organization. It is common to suggest that companies should identify their strengths and weaknesses, as well as the opportunities and threats in the external environment; hut what is often overlooked is that combining these factors may require distinct strategic choices...
displayed 300 characters

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