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The TOWS Matrix: A Modern Tool for Analysis of the Situation
Essay specific features
Written by:
Florence G
Date added:
February 28, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 785
Was viewed:
5655 times
Rating of current essay:
Essay content:
However, this kind of analysis is static and seldom leads t the development of distinct alternative strategies based on it. Therefore, the TOWS Matrix has beer introduced for analyzing the competitive situation of the company or even of a nation that leads to the development of four distinct sets of strategic alternatives)
The TOWS Matrix has a wider scope and a different emphasis from the business portfolio matrix...
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The former does not replace the latter. The TOWS Matrix is a conceptual framework for a systematic analysis that facilitates matching of the external threats and opportunities with the internal weaknesses and strengths of the organization.
It is common to suggest that companies should identify their strengths and weaknesses, as well as the opportunities and threats in the external environment; hut what is often overlooked is that combining these factors may require distinct strategic choices...
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