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Essay

The Trend Of Female Vehicle Market In China

Essay specific features

 

Issue:

Business

 

Written by:

John A

 

Date added:

July 28, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3651

 

Was viewed:

997 times

 

Rating of current essay:

 
Essay content:

To achieve the successful penetration into the female car market in China, there has to be an identification of Chinese female consumers’ needs, and the issues that influence them. However, it is a new market in China and companies did not have any clear strategies because they might risk losing male consumers...
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However, it is a new market in China and companies did not have any clear strategies because they might risk losing male consumers. Therefore, this research decided to do an in depth study of the trend in the female vehicle market in China. The main purpose of this research is to identify the factors which influence female consumers when purchasing a car in China, including, for example, price, economics, culture, style, performance and so on...
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General issues of this essay:
Female Ambiguity Consumer Behaviour Short Report - Selective Attention & How It Affects Consumers Consumers Purchasing On Credit The Trend Of Female Vehicle Market In China Female Convicts A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu Female Body Female Protagonists Female Ecducation Female Offenders Female Circumcision Female Circumcision Impact of Skinny models on eating disorders and women's purchasing behaviour the female sex
 

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